How to Create an Awesome Real Estate Listing
In June, the Kinnisvara24.ee portal received over 300,000 visits, and by the end of the month, the portal contained approximately 17,000 real estate listings.
We've compiled tips for you on how to create an awesome listing so that your listing gets maximum attention! Make sure to read this, because this story also contains a very useful tip on how to get free additional advertising for your listing with the help of Kinnisvara24.ee!
1. The first picture is the most important
You've certainly heard that first impressions are often crucial in forming an opinion about a person. The same applies to real estate listings, which is why we emphasize that the first picture of a real estate listing is extremely important. Based on it, the interested party decides whether to open the listing at all.
The first picture is also visible when sharing the listing on Facebook and other social media. Who would want to share, for example, a listing where the opening image shows an ordinary apartment building facade?
Of course, one picture is not enough, no matter how nice. Upload as many pictures as possible so that the interested party gets a good overview of the property, but at the same time there's no point in taking pictures of every door and every corner. Pictures should be informative and nice; unnecessary clutter is not needed.
Make sure that in addition to interior views, there is also a picture of the house. As for the stairwell, post its picture only if it's a selling point – if the stairwell is nice, spacious and clean. If you're not sure whether it's a good and nice picture, then it's better to leave it out.
2. Clear and concise advertising text
The advertising text is displayed in the listing preview right on top of the picture. Look, like this:
This is what the interested party first sees when they haven't opened the listing yet.
This text needs to grab attention and create interest, in other words, it needs to be short and punchy. For example, "Sun-filled apartment!", "New price!", "Best apartment in this area!" etc.
3. Eye-catching description
Don't write such-a-long-rant-like-in-this-sentence. Okay, that was a bit of an exaggeration, but what we mean is that the listing text should be clear and well-structured. We often encounter listings where all the arguments are crammed into one sentence. Such text is difficult to read and the real estate enthusiast moves on to the next offer.
Start appetizingly and highlight 2–3 main selling points. Do this in a way that gives the person a desire to continue reading and get to know the listing better.
In separate sections, there could be descriptions of rooms, materials and furnishings, parking and homeowners association information, etc.
And now the most important tip – the more interesting and special the description of the real estate listing you write, the more shares you'll get on social media. Use the help of professional content writers for this, who might be able to approach the text from a more interesting angle.
4. Sharing on social media
Someone who may not have even thought about purchasing new property or exchanging an old rental apartment might stumble upon a listing shared on social media. In other words, you have the opportunity to find more interested parties from there. And as mentioned, a good text plays an important role in how much your listing gets shared. However, you and the owner should first get down to business. Both of you should boldly share the kinnisvara24.ee listing and add #kinnisvara24 in the caption. Why, we'll explain that right now.
→ 5. Get free additional advertising
Pay attention now! We regularly check listings shared with the hashtag #kinnisvara24 on Facebook and we also give a boost to the more interesting and widely shared listings on our part. We promote them on our Facebook page and buy additional advertising for them. Make sure that your post is definitely public, otherwise we won't see it.
Oh, how much additional advertising exactly? A full 10,000 impressions per listing. Depending on the specific listing, image and sharing text, based on our experience, this means 300–2,000 clicks on your listing.
So start sharing now!
