Building and Maintaining Client Relationships in Real Estate

Good customer relationships are important in any business. In the real estate sector, where word-of-mouth marketing plays a vital role, building and maintaining good customer relationships is perhaps even more important. This way you can get new customers through referrals and old customers will happily return to you for help.

We offer some tips that you could follow when building customer relationships.

Agree on communication channels

Agree from the start which communication channels you will use. Not everyone likes to talk on the phone and many don't want to conduct work or business matters via Facebook Messenger. Find out in what way your customer prefers to receive information.

Keep in touch and communicate with the customer

Communication naturally plays a key role in building and maintaining customer relationships. Give your customer feedback on how the purchase or sale of their apartment or house is progressing, and do this regularly. If you are selling your customer's real estate, provide an overview of how many views the listing has received, how many interested parties have visited the site, etc.

If interest is low, be sure to let them know about that too, because then you can decide together what to do next.

It is said that buying and selling real estate is one of the most stressful situations in a person's life. You can help reduce your customer's stress through warm communication and let them know that everything is under control.

Meet face to face

Although there are many more ways to communicate today than before, nothing can replace the good old face-to-face meeting in building a trusting relationship. Meeting each other in person is inevitable for getting to know each other.

Always tell the truth

This is probably self-evident to you, but unfortunately the same cannot be said of all people in the real estate business. If a broker does not tell the truth or distorts reality, it usually comes out anyway and they can only dream of a trusting and long-term customer relationship or further referrals. Since the broker's role is extremely important in buying and selling real estate, reliability is one of their most important qualities.

Don't make promises you can't keep

It is easy to attract a client if you promise them that you will reach a deal quickly, but if you know that this is actually not realistic, then don't make such a promise. Unjustified expectations don't help build a good customer relationship at all, but honesty and advice that takes reality into account certainly do.

Show your expertise

In order to help your customers, you need to be aware of the latest developments and trends in your field.

If you have trained yourself to be a true expert, don't keep your knowledge only to yourself and your existing customers. Start, for example, by keeping a blog where you share your knowledge for free. And as we know, if you give, you also get back. In this case, you are sure to get new customers, because who wouldn't want to work with a true expert in their field.

Another option is to build up your mailing list and inform the world of new developments and opportunities in the real estate market this way. Give it a try!

Follow up with your customer after the deal

Your relationship does not have to end when you sign the purchase and sale agreement at the notary. If you have built a trusting and good relationship with your customer, they may contact you in the future. And they will definitely recommend your services to their friends!

Also read the article "15 questions a broker should ask a real estate owner" HERE >>