Bonava Study: A New Home Would Boost Self-Esteem and Encourage Planning for Family Expansion

According to a survey commissioned by Bonava and conducted by Norstat, 40% of people would feel more successful after purchasing a new home than they do now, and they would also spend more time at home in that case. For 32% of respondents, buying a new home would change living conditions so much that they would also consider having children. In the responses given in the survey, it was also noted that in a new home, people would invite guests more often, get a pet, and work more from home.

According to Lauri Laanoja, Bonava's sales and marketing manager, the survey showed that a new home would increase people's self-esteem and provide an impetus to make the next important decisions. "Home is self-realization for many people. Since this is one of the biggest financial decisions made in a lifetime, usually 1-2 times, many people experience it as an important milestone of success," commented Laanoja.

The fact that people would want to spend more time in a new home and also invite guests, according to Laanoja, stems from the leap in quality of life that modern real estate offers. "Spacious and well-thought-out planning, a balcony or terrace that belongs to the home, and the surrounding green courtyard area are the main things that distinguish new homes from old panel apartment buildings. You feel comfortable there yourself and want to invite friends over and build relationships with neighbors," described Lauri Laanoja. 

Often, a new home is a prerequisite for the next big steps in life. "A home that takes family needs into account and offers modern living conditions provides the confidence that is necessary for planning to have children," said Laanoja.

The survey on the home purchase attitudes of Harjumaa residents was conducted by the research firm Norstat. In the survey conducted in the summer, 200 residents of Harjumaa aged 25-55 years participated.