Why Should You Use a Floor Plan When Selling an Apartment or House?

Since the real estate market has been cooling after a couple of hot years, selling homes in 2023 is not as easy for sellers as it once was. We are seeing a sharp rise in interest rates across the world, and home sales have recently fallen back toward 2019 levels. In this now cooler market, pricing a home correctly and ensuring its visibility are of decisive importance for attracting buyers. But how can you make your listing stand out from competitors?

One way to do this is to add professional real estate floor plans to your listing.

If you are considering selling real estate in 2023 or if you are a real estate agent looking for real estate marketing tips to get more views on your listing, then here are some of the most important reasons why you should consider adding floor plans to your real estate marketing package.

1. Floor plans are one of the most effective visual elements of your real estate listing. Text and photos do not tell the whole story, instead floor plans provide at a glance an overview of the entire property. Floor plans go hand in hand with real estate photos and help buyers put all the pieces together to imagine themselves in their dream home. Many buyers rely on 3D virtual tours to get an idea of the property, but many still don't make it to the end of the tour. Why? The reason is that their mind is still working hard to consolidate information about the property layout. This takes a lot of energy. Instead, a 2D floor plan helps potential buyers get an immediate point of reference for things like room layout, renovations, or interior design.

2. Create an emotional connection with the potential buyer Buying a home is no joke, especially in 2023. Emotions play an absolutely crucial role in the home buying process. The more you can engage with potential home buyers on a personal level, the greater the likelihood that your property will make a good impression. When buyers can "see" themselves in a home while viewing a floor plan, they are much more likely to fall in love with it. With a floor plan of their dream home, buyers are like painters with a blank canvas. With the plan, they can start mentally moving in and planning where they will put furniture, curtains, which kitchen and dining room they will use, etc. With a professional floor plan, buyers can see whether this property is right for them.

3. Use the floor plan to make your listing stand out from the rest Home searching is a painful and generally time-consuming process. Home buyers browse through tens, if not hundreds of listings at a time. How can a property stand out in a buyer's memory with such great competition? Let's start with one of the simplest, yet most effective solutions: once again add real estate floor plans to your real estate marketing package. This is a great tool for real estate agents to generate more deals and get more appointments.

"Adding a floor plan to a real estate listing can increase buyer clicks by 52%"

Source: Rightmove study

To capture attention, real estate agents can invest in eye-catching custom floor plans that also include furniture and dimensions. Whether you are a real estate agent or a real estate photographer, a floor plan is a fantastic marketing tool that provides potential buyers with valuable information while preserving and promoting your brand at the same time (adding colors, logo). An easy way to distinguish your listing from competitors' real estate offerings and sell your property faster.

4. Allow buyers to see what the room sizes and overall room layout are like before they arrive Imagine you are buying a new house for yourself: what would you pay attention to in addition to seeing how it looks according to pictures and descriptions? You would probably be interested in determining the comfort and usability of the space, how the rooms relate to each other. And here you realize that pictures are not enough, you want to see the structure of the future home as well.

The result? Buyers can make more informed decisions and schedule visits when they truly believe the property is right for them. This saves time for buyers, sellers, agents, and all parties involved in the transaction.

5. Better experience for buyers and sellers. Let's think about situations where buyers are not residents of the area and they are looking for houses. Indeed, beautiful pictures are of great value in presenting a home. But if you also consider adding real estate floor plans, they would certainly be grateful for saving their time. Getting a valuable overview of real estate features is mutually beneficial for both the agent and the buyer.

If you are an agent, you are not only selling a house, but also want to help the buyer find their dream home, right? So why not provide the buyer with all possible information and visual materials before scheduling visits? If you manage to provide these, it is easier for the buyer to understand whether they like the home layout or not.

6. Added value for the buyer The buyer gets an accurate floor plan right away for use in rearranging furniture in the rooms and buying new furniture or even doing renovation work. Also, the floor plan remains with the buyer for future purposes, and if they ever want to sell the property again, they will also have a floor plan available for their own listing.

How to get a floor plan for your property?

"Quality floor planning is like a tailored suit. It expresses dignity and never goes out of style. There is no better way to display a complete description of a home in a single image than with a real estate floor plan. Room sizes, door openings, window locations, fixed furniture – all at once. When you give clients the opportunity to see a well-drawn but simple floor plan, it is one way to show that you care about everything and keep things simple…"

Digitalization of floor plans and creation of plans based on sketches: www.ruut24.com