Why is Video Important for Real Estate Listings?
If a picture is worth more than a thousand words, then imagine what an awesome video is capable of? We've talked a lot about how important good photos are in real estate listings. But if you want to take a step further as an agent, add well-made videos to your listings that generate greater interest in your property.
Video plays an increasingly important role online
It probably won't surprise you that YouTube has become the number two search engine after Google. People no longer want to just read; they want to watch moving images and hear someone speak to them in a human voice. According to Business 2 Community, video helps to:
- get 1200% more shares than images or text;
- reach purchasing decisions faster;
- increase the likelihood of clicking links in newsletters by 200–300%.
Video attracts more attention and makes people click links
Have you noticed that when you're sitting with someone in a restaurant where there's a large TV screen on the wall showing some sports betting that you have absolutely no interest in, your eyes keep drifting to the screen? This happens because our brains are programmed to pay attention to moving objects. The same thing works with video in real estate listings. It's simply much more interesting. If you use videos in your newsletters, the click-through rate of the links within them increases 2–3 times.
Emotion is very important in real estate purchases
Emotion is important in almost every purchase, and with real estate it's even more crucial. A well-made video with pleasant background music creates a good feeling in the viewer and emotionally connects them to their potential new home or investment property. Just watch this video. Does it evoke any emotion in you or leave you completely cold?
Video helps build credibility
Recommendations are very important in selling any product because they build credibility. We all need confirmation that something is as good as we think it is. Or even better. For example, include the neighbors of the property for sale in the video and ask them to say something nice about the surrounding area. It's especially nice if they invite viewers to be their neighbors.
Video helps increase the number of shares
Well-made video increases the number of shares of listings on social media. From our experience, social media plays a very important role in selling real estate, as it makes it possible to capture the attention of people who are not actively searching for a home or investment property, but who might come across your listing.
Video creates a better understanding of the house or apartment
Video gives the client a better overview of the apartment or house and helps create a feeling in the interested party that they are actually walking through the house or apartment you have for sale. If your listing includes a video, those who come to view the property for sale are already truly interested, having gotten that initial impression from watching the video. They can easily understand the layout of the rooms and the actual dimensions.
Fancy technology isn't always necessary
If you're selling a more expensive property, it makes sense to invest in a quality video made by professionals. But if you have less valuable real estate for sale, material filmed with a mobile phone is sufficient. There are many apps that can help you put together a short video, such as FilmoraGo, Magisto, Quik, and others.
The video shouldn't be too long; a couple of minutes to three minutes is enough.
Virtual tours also work well
Virtual tours put together from different images also work very well, as they also give the viewer an overview of the layout and dimensions of the rooms. The most thoroughly made virtual tours can incorporate images and videos, moving text on the screen, etc.
