Natural Cleaning Solutions for Your Home
Are you tired of chemicals that keep your home clean but raise concerns about health and the environment? In 2025, the selection of natural cleaning products in Estonia is wider than ever before, but how do you make the right choices in this growing market jungle?
What are the main product categories and what to watch for?
In 2025, the selection of natural cleaning products is divided into clear categories:
Universal cleaning products - Ideal for everyday use on different surfaces. Look for products containing plant-based surfactants and essential oils. The Estonian Allergy Association certificate is a quality mark worth paying attention to - it guarantees that the product is hypoallergenic and meets strict standards.
Specialized bathroom and kitchen cleaning products - These products are designed for removing stubborn dirt. The 2025 trend is towards probiotic cleaning products, which contain beneficial bacteria and continue working even after cleaning. For example, Sanitify probiotic cleaning products contain 50 million bacteria per bottle, which continue the cleaning work even after you finish. These products are laboratory tested, with a pH level of 0.4, and are completely biodegradable and phosphate-free.
Textile cleaning products - Natural solutions for fabrics and carpets have become more effective. When searching, pay attention to products that are 100% biodegradable and do not contain synthetic fragrances. Such products are especially important in homes with pets or small children who spend a lot of time on the floor.
Key components to watch for in natural cleaning products:
100% degradable ingredients (less than 5% chemical additives)
Hypoallergenicity (especially for allergy sufferers)
Biodegradation and recyclable packaging
VegePure or other recognized eco-label
Where to buy them in Estonia in 2025?
In 2025, there are several options for buying natural cleaning products in Estonia:
Online stores – a convenient way to purchase natural cleaning products. Popular choices include ÖkoEesti.ee and Looduslik.ee, where you can find a wide selection of Estonian Allergy Association certified products. Specialized online stores such as biominerata.ee and sanitify.ee also offer various domestic ecological products. Their selection reflects consumers' growing interest in natural and environmentally friendly products.
Physical stores - Prisma and Eesti Kodu have expanded their selection of ecological cleaning products. Prisma's eco section has separate shelves for certified products, and Eesti Kodu stores offer a rich selection of goods from local manufacturers. The advantage of these stores is that you can smell and handle products on site before making a purchase.
Pharmacies - Many pharmacies have begun offering hypoallergenic cleaning products, which are especially suitable for people with sensitive skin and allergy sufferers. Pharmacists' advice is a reliable source for using these products.
Farmer's markets and eco-shops - Here you can find handmade cleaning products from small manufacturers. For example, Saaremaa Natural Products (Merivärav cleaning products) have been gaining popularity following the 2024 "Greener Home" campaign. Such products often offer unique local ingredients and solutions based on traditional recipes.
Price and quality ratio in 2025
Natural cleaning products are indeed more expensive than ordinary chemical products, but the price difference has decreased by 2025. On average, natural cleaning products cost 3.50–6.00 €/liter, compared to regular products at 2.00–4.00 €/liter.
Better value for money comes from using concentrates. For example, Sanitify 5L concentrate (60€) yields 6L of finished product when diluted, making the price approximately 10€/L. This is a more economical and environmentally friendly choice in the long run.
It is also worth noting that 68% of Estonian citizens now prefer natural cleaning products, which shows 22% growth since 2022. This growing demand has helped stabilize prices and make products more accessible.
The Environmental Ministry noted in its 2025 guidance that the use of natural products reduces the concentration of residual substances in rivers by up to 40%, which justifies their higher price from an environmental conservation perspective.
Packaging and storage
The 2025 trend is clearly moving towards recyclable and biodegradable packaging. Many manufacturers, such as BioMinerata, now offer sustainable delivery via DPD, which further reduces the environmental footprint.
When storing natural cleaning products, keep in mind:
Store in a cool and dark place to prevent degradation of essential oils
Watch the shelf life (usually 1-2 years), as natural ingredients do not contain strong preservatives
Dilute concentrates according to instructions to achieve optimal results
Keep in original packaging to avoid cross-contamination
Safety and usage tips
Although natural cleaning products are generally safer, you should still follow some precautions:
Even natural cleaning products should be kept out of reach of children, as concentrated essential oils can have an irritating effect
Remove mold from the bathroom before using natural products, as mold fungi require specific treatment
When using natural cleaning products at home, you may notice that dishwasher cleaning requires a different approach than with chemical products
Probiotic cleaning products like Sanitify offer up to 72 hours of long-term protection, which reduces the need for frequent cleaning
The Estonian Technical Surveillance Authority (TTJA) recommends avoiding products that do not show exact ingredients, as they may not comply with Estonian eco-standards. Therefore, always check that the package has a complete list of ingredients.
Make an informed choice
The 2025 selection of natural cleaning products in Estonia is diverse and high-quality. By choosing certified products, concentrates, and paying attention to the ingredient list, you can make an informed decision that supports both the cleanliness of your home and environmental well-being.
If you want to learn more about how to maintain and clean your apartment or house with natural products, then browse Kinnisvara24's washing machine cleaning tips. They can provide advice on how to save both the environment and your wallet in the long run.
