Which Real Estate Portal to Choose?

When you start selling real estate, the question quickly arises of which portal to advertise on. At first glance, the answer seems simple – choose the platform with the most visitors. In reality, the total number of visits only tells part of the story. Even more important is how actively people engage with listings on the portal and how much time they spend there.

It is precisely user behavior that provides the best insight into how likely your listing is to reach someone who is genuinely interested in buying or renting.

More than just visits

Similarweb's May 2026 data reveals a significant difference between portals in user activity. When looking at overall traffic, the results were almost equal – Kinnisvara24 received 788,400 visits in May and City24 received 787,500 visits.

However, even more important is the number of active visits – those visits where the user doesn't just view the first page but continues to actively browse properties. For Kinnisvara24, there were approximately 531,800 such active visits, while City24 had approximately 345,700.

This means that Kinnisvara24 portal had approximately 54% more active visits in May. In practice, this means that your apartment for sale, house, or commercial space is more likely to reach someone who is actively searching for real estate and is ready to take the next steps towards completing a transaction.

Users stay on Kinnisvara24 portal longer

User interest and engagement is well reflected by the bounce rate. It shows what percentage of visitors leave the portal after viewing just the first page.

Kinnisvara24's bounce rate in May was 32.6%, while City24's reached 56.1%. A lower rate means that the vast majority of users continue to actively explore listings after their initial visit.

This is confirmed by the average session duration. Kinnisvara24 users spent an average of 4 minutes and 38 seconds on the portal, which is over a minute more than City24 users.

This time is very important in the real estate market. The longer a person reviews listings, the greater the likelihood that they will thoroughly view photos, read the property description, and evaluate its location and advantages. Essentially, this means more attention to your listing.

Good user experience helps reach the right properties faster

It's interesting to look at the number of page views per visit. Kinnisvara24 users viewed an average of 4.7 pages, while City24 users viewed 15.2 pages.

At first glance, the larger number might seem better. In reality, this is not always the case. If a user has to make more clicks and navigate through many views to find desired information, it could mean a more complicated user experience.

Kinnisvara24's goal is to help users reach properties of interest as quickly and conveniently as possible. Modern real estate search should save time and make important information accessible on both computer and mobile, without requiring the user to take unnecessary steps to find it.

Which real estate portal to choose?

When choosing a portal, it's worth looking beyond just the number of visits. It's important to understand how active users are after reaching the portal and how much time they spend reviewing listings.

Similarweb's May 2026 data shows that Kinnisvara24 combines high traffic with an active user base. Although the total number of visits is practically the same compared to City24, Kinnisvara24 users continue significantly more often to browse listings and spend more time on the portal.

If you want your listing to reach as many serious real estate enthusiasts as possible, it's worth being visible where people are actively conducting their searches. Explore Kinnisvara24's pricing in more detail.