How to Create a Real Estate Listing That Sells
A well-crafted real estate listing can be a decisive factor that leads to a quick and profitable transaction. Unlike a mediocre listing, a thoughtful and quality listing brings more views, interested parties, and ultimately the desired result. According to real estate experts, a clear and well-written listing helps accelerate the sales process, as it provides buyers with a reliable and complete overview of the property. An incomplete or inaccurate listing, on the other hand, can reduce interest and extend the time on market. In this guide, we share practical tips on how to create a real estate listing that truly stands out and sells.
Think about your target audience
Before writing your listing, it's worth thinking through who your potential buyer or tenant is. When renting apartments, interested parties often focus on different aspects than buyers. For example:
Tenants often value nearby services, public transportation connections, and amenities. Young people often look for short-term housing located near their workplace or educational institution, while families need a more stable and spacious home.
Buyers are increasingly paying attention to the neighborhood's reputation, the property's condition, and the investment potential. They also value construction quality, energy efficiency, and potential appreciation over time. Additionally, similar to renters, location, transportation connections, and everyday amenities such as shops, schools, and leisure opportunities are appreciated.
The content of your listing should match your target audience's needs. For example, in a rental listing aimed at students, you could emphasize nearby educational institutions, cafes, and public transportation, while for investors it's worth highlighting the development prospects of the area, the functioning of the apartment association, and the property's potential for further use.
A headline that catches the eye
A good headline is short, informative, and attractive. It's the first and perhaps most important element of a listing – if the headline doesn't grab attention, the reader will never reach the content. The headline could include:
The type of property (apartment, house, commercial space)
Location (district, street, or area)
Main selling point (for example, "renovated", "sea view", "private garden")
Example: "Bright 2-room apartment in the heart of Kalamaja, 5 minutes from the sea"
This headline immediately conveys the key information (2-room apartment), location (Kalamaja), and two important selling points (bright and close to the sea). This immediately creates a clear picture for a potential interested party of what is being offered.
Thorough and accurate description
A good real estate listing is detailed and clear, without excessive sales talk. Buyers especially value specific and reliable information about the property, not vague descriptions. Clarity and accuracy help speed up the sales process and increase buyer confidence.
Describe the following aspects:
Description of rooms (apartment size and number of rooms, features such as bright, spacious layout, furnished)
Property condition and apartment association functioning
Renovation and renovation work (it's good if you can mention when these took place)
Energy class and utility costs
Parking options
Location advantages (nearby schools, shops, public transportation)
Amenities (sauna, terrace, balcony)
A good example of a detailed description: "A 65 m² apartment thoroughly renovated in 2025 received a new electrical system, new pipes, and a completely updated bathroom. The apartment's utility costs average approximately 70 euros in summer months and 150 euros in winter months. There is a private parking space in front of the building, and nearby there is a kindergarten and Nurmenuku shop."
Quality photos and visuals
Visual material is one of the most important parts of a real estate listing. Quality and well-lit photos attract significantly more buyer attention and help better highlight the property's advantages compared to listings with few or poor-quality images.
Take photos in daylight and clean the rooms beforehand
Show all rooms, including the bathroom and kitchen
Add a floor plan or virtual tour (if available)
If it's house sales, definitely add photos of the yard and exterior views of the house from different angles. The same applies to apartments; a good overview helps interested parties get a better sense of the property.
If it's a new development, add quality images and an apartment plan
Using a professional photographer may seem like an additional expense, but it's often a worthwhile investment that helps sell property faster and present it at a better price.
Setting the right price
Price is an important factor that affects buyer interest in the property. If the price is too high, it can reduce the number of potential buyers, while too low a price can raise questions about the property's quality or condition.
Research the prices of similar properties in the same area
Consider the property's condition and special features
Leave a little room for negotiation, but avoid pricing with too much of a buffer
Realistically priced property often sells faster than properties with prices that are too high. However, don't set the price too low either, as this can raise questions in buyers' minds about the property's condition or other factors.
Use keywords wisely
In real estate listings, certain keywords attract buyer attention and help your listing be found better. 2025 statistics show that specific search keywords such as "apartment sale in Tallinn" or "house sale in Nõmme" are much more effective than general phrases.
Popular keywords in the Estonian real estate market:
Renovated
Energy-efficient
Quiet area
Parking space
Sea view
Balcony/terrace
Sauna
At the same time, you should also take your target audience's preferences into account. For example, in a listing aimed at young families, you could use keywords such as "kindergartens nearby", "safe area", or "playgrounds within walking distance".
Contact information and availability
Make it easy for interested parties to contact you:
Add clear contact information (phone, email)
Respond to inquiries quickly – even if a particular interested party doesn't work out, it shows other interested parties your professionalism
The success of the sale is significantly affected by how quickly and professionally you respond to inquiries. Quick response builds trust and shows that the seller is ready for cooperation, which in turn supports the smoothness of the entire transaction.
Kinnisvara24 advantages in creating a listing
Creating a listing on the Kinnisvara24 portal gives you several advantages:
Affordable prices for both private and business clients
Quick and easy listing addition through a convenient dashboard
Three-language platform (Estonian, Russian, English), which ensures a wider user base
Modern and mobile-friendly user interface
Listing visibility analytics, which provides feedback on the number of views
Maximum visibility on the market thanks to listings reaching other major Estonian portals
Kinnisvara24 users have especially appreciated the platform's simplicity and efficiency. For example, the experience of Marta, an apartment seller in Tallinn: "Adding a listing on the Kinnisvara24 portal was simple and clear. Thanks to the platform's statistics, I could see how interest changed over time and adjusted the listing accordingly. The apartment found a new owner in the first two months – without having to list it anywhere else."
Avoid these common mistakes
Poor or missing photos – this is the biggest mistake that reduces listing attractiveness. People want to see what they're buying, and poor photos or their absence can raise doubts.
Vague phrases and exaggeration – prefer clear and honest descriptions instead of empty sales expressions. Buyers value transparency and accuracy.
Missing or hard-to-find contact information – make it easy for interested parties to contact you.
Unrealistic price – Inappropriate pricing can reduce buyer interest and raise questions about the property's value or condition. It's important to find a balance that meets both market conditions and the property's actual condition.
Spelling errors and poorly formatted text – these appear unprofessional and can raise questions about the seller's reliability as well.
Summary
Quality real estate listings require time and thought, but it pays off as a faster and more profitable transaction. Focus on quality photos, detailed descriptions, the right price, and clear contact information.
On the Kinnisvara24 portal, you can create a striking listing that reaches the maximum number of potential buyers or renters. Familiarize yourself with our price list and choose a package that suits you today so your property finds a new owner quickly!
