How to Sell Real Estate During Difficult Times?
We have found ourselves in a situation where none of us have been before. We don't know what times lie ahead and what the market will do. However, it's likely that everyone can benefit from tips on how to use during difficult times in real estate sales.
Write down all the positive properties of the object
Think about why someone should be interested in this house or apartment, and based on that, write a hard-hitting sales listing. Highlight the positive properties of the object, whether it's an excellent location, quality materials, good layout, or a reasonable price.
We have constantly emphasized the need for good sales text, but now it's more important than ever before. Google the best sales texts and if you feel that you lack the skills or can't come up with ideas, ask for help from someone who is good at writing.
Excellent photos. Or actually the best ones
When there are many objects on the market, it's very important to stand out. Take photos as good as your resources allow, and take more photos rather than fewer. The first photo is especially important. Choose it carefully.
We also share listings with especially good photos on our Facebook wall and Instagram. It's worth putting in the effort, isn't it!
Realistic price
A realistic price is more important than ever before. If in the past you could afford a little slack and some room for discounts, unfortunately that's no longer possible in difficult times. If you want to sell an apartment or house in a reasonable amount of time, you need to set the price more pessimistically than optimistically.
Set the object at a slightly lower price than the average offer together with the owner. This attracts attention and at the same time the difference is not very large.
Market, market, market!
In difficult times, things don't sell themselves. It requires effort and proper marketing of the object for sale.
Work with Facebook groups. Share your listing in several groups and also add the link to comments if someone is looking for such property. This way your listing reaches the right people.
Always use the Kinnisvara24 link when sharing links. The reason is that once a user has clicked on our link, the same listing is displayed to them on different sites and on social media repeatedly. This way the client, whose house or apartment you are selling, sees that you are doing very good promotion, and secondly – the interested party won't forget the listing they saw and is more likely to come see their potential new home.
Check that the exterior is top-notch
When a house or apartment has attracted a potential buyer, they will first of all see the exterior when they come to view it. If it needs a little touch-up or even a change of lock, it's worth doing that work. First impression sets a mood and creates a certain attitude, whether we want it or not.
The same applies to other minor repair work: if it can be done with small costs, then let the owner do it. If the buyer understands that he has to start fixing this or that right after moving in, he will probably choose another place where there's no need to do anything like that.
Use professional help in preparing the object for viewing
People who come to view a house or apartment for sale are most likely looking for a home. And for it to stand out among others, it must be cozy and comfortable.
One recommendation is to use professional help in preparing the house or apartment for viewing. If you don't want to do that, then empty the rooms so that the interested party can imagine what they would look like with their furniture and interior design ideas. It would be wise to pack away any photos, knick-knacks, magazines, etc. for that time.
Besides, when rooms are emptied properly, they also appear larger.
Good smell is more important than you think
A good smell that meets you at the door is crucial when making a first impression. If scents aren't worth praising right now, then bake some pastries and make coffee or burn some light incense in the rooms. This way a pleasant smell is guaranteed.
If you can't find buyers, take a break
If you don't find buyers for your object within 90 days, take a small break and take the listing down for a while. If the listing is old, it seems like there must definitely be something wrong with that apartment or house since it hasn't found a buyer.
If possible, take new photos and put the house or apartment back on the market in about a month. In the meantime, you can carefully monitor prices so that with the new listing you can target the price as accurately as possible.
Be prepared to negotiate
You don't know what prices could do in a few months. Therefore, tell the owners not to let a good opportunity slip away and to accept perhaps a slightly lower offer as well.
