How to Create an Awesome Real Estate Listing

Dear realtor, we have truly great news for you! In May, the Kinnisvara24.ee portal received over 362,000 visits (in April 200,000). In total, over six million real estate searches were made and listings were viewed 2,891,397 times. Over 4,460 new listings were added to the Kinnisvara24 portal during May, and by the end of the month there were approximately 17,000 in total. Impressive numbers for just the second month of operation!

We've compiled advice for you on how to create a great listing so that your listing gets maximum attention! Be sure to read this, as this story also contains a very useful tip on how to get free additional advertising for your listing with the help of Kinnisvara24.ee!

1. The first picture is the most important

You've surely heard that a first impression is often crucial in forming an opinion about a person. The same applies to real estate listings, which is why we emphasize that the first picture of a real estate listing is extremely important. Based on it, interested parties decide whether they will even open the listing or not.

The first picture is also visible when sharing the listing on Facebook and other social media. Who would want to share a listing where the opening image shows an ordinary apartment building facade?

Of course, one picture is not enough, no matter how beautiful it is. Upload as many pictures as the interested party needs to get a good overview of the property, but there's no point in taking pictures of every door and every corner. Pictures should be relevant and beautiful, without unnecessary clutter.

Make sure to include a picture of the building in addition to interior views. As for the staircase, only upload a picture of it if it's a selling point – if the staircase is beautiful, spacious and clean. If you're not sure whether it's a good and beautiful picture, it's better to leave it out.

2. Clear and concise advertising text

The advertising text is displayed in the listing preview right over the picture. Here's how it looks:

This is what interested parties see at first when they haven't opened the listing yet.

This text must catch attention and create interest, in other words it must be short and punchy. For example "Sun-filled apartment!", "New price!", "The best apartment in this area!" etc.

3. Eye-catching description

Don't write such-a-long-rambling-sentence-like-this-one. Okay, that was a slight exaggeration, but we want to say that the listing text should be clear and well-structured. We often encounter listings where all the arguments are crammed into one sentence. Such text is hard to read and real estate enthusiasts move on to the next offer.

Start with something appetizing and bring out 2–3 main selling points. However, do it in such a way that people are interested in reading further and getting to know the listing in more detail.

Different sections could contain descriptions of rooms, materials and furniture, parking and homeowners association information, etc.

And now the most important tip – the more interesting and unique your real estate listing description is, the more shares you'll get on social media. Use the help of professional content writers for this if needed, as they may be able to approach the text from a more interesting angle.

4. Sharing on social media

A listing shared on social media might be stumbled upon by someone who may not have even thought about purchasing new real estate or exchanging their old rental apartment. In other words, you have the opportunity to find more interested parties from there. And as mentioned, good text plays an important role in how much your listing is shared. However, you and the owner should first get down to it. Both of you should boldly share the Kinnisvara24.ee listing and add #kinnisvara24 in your comment. Why, we'll explain that right now.

5. Get free additional advertising

Pay attention now! We regularly review listings shared on Facebook with the hashtag #kinnisvara24 and give an extra boost to the most interesting listings with wider reach. We promote them on our Facebook page and buy additional advertising for them. Make sure your post is public, otherwise we won't see it.

So how much additional advertising exactly? A full 10,000 impressions per listing. Depending on the specific listing, image and sharing text, this means 300–2,000 clicks on your listing based on our previous experience. Each month we provide additional advertising to approximately 50 diligent listing promoters.

So go ahead and share-share now!