How to Create an Outstanding Real Estate Listing
Here are some tips for you on how to create a great sales listing so that your property gets maximum attention! Be sure to read this, because this story also contains a very useful tip on how to get free additional advertising for your listing with the help of Kinnisvara24.ee!
1.The first picture is the most important
You've probably heard that a first impression is often decisive in forming an opinion about a person. The same goes for real estate listings, which is why we emphasize that the first picture of a real estate listing is extremely important. Based on it, the interested party decides whether to open the listing at all.
The first picture is also visible when sharing the listing on Facebook and other social media. Who would want to share, for example, a listing where the opening image shows an ordinary apartment building facade?
Of course, one picture is not enough, no matter how nice it is. Upload as many pictures as so that the interested party gets a good overview of the property, but at the same time there's no point in taking pictures of every door and corner. The pictures should be relevant and nice, no unnecessary clutter is needed.
2.Clear and concise advertising text
The advertising text is shown in the listing preview right on the picture. Look, like this:
This is what the interested party first sees when they haven't opened the listing yet.
This text needs to grab and create interest, in other words it should be short and punchy. For example "Sunny apartment!", "New price!", "Best apartment in this area!" etc.
3.Eye-catching description
Start appetizingly and highlight 2-3 main sales arguments. But do this in such a way that the person is interested to read further and get to know the listing in more detail.
In different sections there could be descriptions of rooms, materials and furnishings, parking and association information etc.
And now the most important tip – the more interesting and unique the description of your real estate listing, the more shares you get on social media. Use the help of professional content writers for this, who might be able to approach the text from a more interesting angle.
4.Sharing on social media
Someone who may not have even thought about purchasing new real estate or exchanging an old rental apartment could stumble upon a listing shared on social media. In other words, you have the opportunity to find more interested parties from there. And as mentioned, good text plays an important role in how much your listing gets shared. You and the owner should first get things going. Share the kinnisvara24.ee listing boldly and write #kinnisvara24 to it. Why, we'll explain that right now.
→ 5.Get free additional advertising from us
Pay attention now! We regularly review listings shared on Facebook with the hashtag #kinnisvara24 and give the more interesting listings with greater reach an extra boost from our side as well. We promote them on our Facebook page and buy additional advertising for them. Make sure that your post is definitely public, otherwise we won't see it.
Oh, how much additional advertising exactly? A whole 10,000 impressions per listing. Depending on the specific listing, image and sharing text, this means 300–2000 clicks on your listing based on our current practice.
So share away now!
