How to Create an Awesome Real Estate Listing?

Dear real estate agent, we have some really good news for you! In April, the Kinnisvara24.ee portal was visited by over 200,000 people. They made over three million real estate searches in total and viewed listings 1,630,000 times. During April, over 3,800 new listings were added to the Kinnisvara24 portal and at the end of the month there were nearly 16,000 of them. Great numbers for the first month!

There are many listings to choose from and the question always arises of how to grab people's attention. For this you need a clever listing, and we'll give you some good advice on how to put it together right away. Read our recommendations, create a good listing and watch how your results improve! Be sure to read it, because this story also has a very useful tip on how to get free additional advertising for your listing!

1. The first picture is the most important

You've surely heard that first impressions are often crucial in forming an opinion about someone. The same goes for real estate listings, which is why we emphasize that the first picture of a real estate listing is extremely important. Interested parties make their choice based on it – whether they even open the listing or not.

The first picture is also visible when sharing the listing on Facebook and other social media. Who would want to share a listing where the opening image shows an ordinary apartment building facade?

Of course, one picture, no matter how nice, is not enough. Upload as many pictures as the interested party needs to get a good overview of the property, but there's no point in taking a picture of every door and corner. Pictures should be practical and nice – there's no need for excessive clutter.

Make sure that in addition to interior views, there is also a picture of the building. As for the stairwell, only post a picture of it if it's a selling point – if the stairwell is nice, spacious and clean. If you're not sure whether it's a good and nice picture, it's better not to post it.

2. Clear and brief promotional text

The promotional text is displayed in the listing preview right on top of the picture. Look, like this:

This is what the interested party initially sees before opening the listing.

This text must grab attention and create interest – in other words, it should be short and punchy. For example, "Sunny apartment!", "New price!", "Best apartment in this area!" etc.

3. Eye-catching description

Don't write such-a-long-sentence-like-this-one. Okay, that was a bit of an exaggeration, but what we mean is that the listing text should be clear and well-structured. We often encounter listings where all the arguments are crammed into one long sentence. Such text is hard to read and the real estate enthusiast moves on to the next offer.

Start appetizingly and present 2–3 main selling points. But do it in a way that makes people want to read further and get to know the listing better.

Different sections could include descriptions of rooms, materials and furniture, parking and homeowners association information, etc.

And now the most important advice – the more interesting and unique the description of your real estate listing, the more shares you'll get on social media. Use the help of professional content writers if needed, as they may be able to approach the text from a more interesting angle.

4. Sharing on social media

Someone who might not have even thought about purchasing new real estate or replacing an old rental apartment could stumble upon a listing shared on social media. In other words, you have the opportunity to find more interested parties from there. And as mentioned, a good text plays an important role in how much your listing gets shared. However, you and the owner should first get started. Both of you should boldly share the kinnisvara24.ee listing and add #kinnisvara24 in the description. Why, we'll explain right away.

5. Get free additional advertising

Pay attention now! We regularly check listings shared on Facebook with the hashtag #kinnisvara24 and give the more interesting listings with greater reach a boost from our side as well. We promote them on our Facebook page and buy additional advertising for them. Make sure your post is public, otherwise we won't see it.

Oh, how much additional advertising exactly? A full 10,000 impressions per listing. Depending on the specific listing, picture and sharing text, this means 200–2,000 clicks on your listing based on our current experience. Each month we provide additional advertising to approximately 50 diligent listing promoters.

So start sharing now!