09.12.2019

How to Sell Real Estate on Instagram?

Instagram currently has 1 billion users, of which 500 million view new posts there EVERY SINGLE DAY. There's probably no need to convince anyone anymore that real estate companies should also be active on Instagram, as it is the most popular social media platform among young adults.

According to Statista.com, 31% of Instagram users are aged 25–44. So if people who are most likely to buy a home are on Instagram, then why shouldn't you show them pictures of new homes there?

Here are 9 good tips on how to best use Instagram when selling real estate:

Invest in beautiful photos

It's an old truth that beautiful photos sell real estate, so invest in them boldly.

Create stories

Through Instagram stories, you can show what's happening right now and introduce, for example, your company from the inside or what you're currently working on. Stories are a good tool for creating a more personal connection with your followers.

For example, create a story about how you prepare a property for photography. Behind-the-scenes content always attracts interest.

If any of your posts turned out to be very popular, share it in your stories as well.

Use hashtags

Use hashtags intelligently, so your posts will also appear in the view of users who are not your followers.

Engage your followers

Ask questions or calls to action that encourage your followers to write comments under the pictures. These don't always have to be about properties for sale, but can also relate to other real estate matters or why not sometimes to topics completely unrelated to real estate. For example, ask for a good restaurant recommendation.

Stories again offer great opportunities for engagement, where you can run quick polls. For example, take two beautiful bathroom photos and ask your followers to choose which one is nicer. Trust me, Instagram users love that kind of thing. Or simply ask whether your followers are ready to buy a new home in the next 2 years. Answer: yes/no.

And if your followers comment on something, don't leave them hanging. Thank them, answer their questions, etc. Otherwise, engagement is useless, and next time they won't answer you anymore.

Don't neglect your followers

Being on Instagram means continuous work. Two posts every six months is too little. An Instagram user wants to see new things constantly. That's why they're there in the first place.

Post pictures of happy homeowners

If a house or apartment has found its owners and they are willing to pose for you in their new home or on its staircase for an Instagram post, then take a picture of them and share it. Such posts prove that it's worth working with you.

Mark the location of your post

Whenever you post a new real estate listing, always mark its location. This way the picture will come up better in search and will actually get 79% more engagement, meaning it will be seen more.

Use Instagram's paid ads

Since we ourselves have made quite a few purchases by clicking on Instagram ads, we believe that other people will click on them too. Actually, Instagram statistics also show this: 11% of its users make actual purchases or send inquiries. And as many as 81% of people use Instagram to search for new products and services. You can find more interesting Instagram statistics in this post.