Home Staging - For Whom and Why?

For a real estate seller, usually one of two things matters most – getting as good a price as possible for your property or selling the real estate quickly. The best option would be to achieve both of the above mentioned together. To achieve this result, you could also use home staging.

It's very likely that you haven't heard of this before. Home staging actually originated in the early 2000s in Sweden.

Home staging is the process of preparing living spaces with the goal of making a home attractive to the largest possible pool of potential clients. As a result, the time the property spends on the market decreases and the opportunity to sell or rent for a better price increases.

This is for you if you plan to sell or rent real estate or simply want to refresh your home.

How does it work?

Humans are designed as visual beings – we gather most of our information through our sense of sight. Quickly scrolling through Facebook or real estate portals, the visually best offers catch the eye – home seekers feel that they deserve the best – the best home, in the best location, at the best price. Home stagers use these desires and emotions to their advantage (and the seller's).

During the staging process, the property is "neutralized" – an interior is created that appeals to the widest possible taste, the feeling of someone else's home is removed and an idea of a lifestyle is created.

Although everyone has different tastes in decorations and furniture, most people want a home that is:

• Welcoming
• Calm
• Clean
• Organized

Staging attracts as many potential clients as possible and doesn't disappoint when viewing the property in person.

In Estonia, for example, www.reisnerelement.ee offers such a service.