How to Make an Excellent Sales Video with a Mobile Phone

Recent weeks have made video a daily part of our lives. Through it, we participate in meetings, do yoga, and chat with acquaintances. Although video helped sell real estate before as well, its importance in sales listings has increased even more now. And it will probably stay that way.

Fortunately, today's mobile phones are equipped with good cameras, so if hiring a professional is beyond your means, you can make a sales video yourself.

We've gathered the best tips to help you prepare your house or apartment for sale and film a great sales video of it.

Clear surfaces and organize storage spaces

Floors, tables, and cabinet tops should have as few items as possible. This way, the viewer gets a clearer sense of the rooms and will have a better impression of the spaces. Pay special attention to surfaces in small rooms, such as the bathroom.

A potential buyer wants to peek into cabinets and storage spaces, so don't hide things piled on top of the cabinet there. You may also need to declutter storage spaces so the viewer can see how much space they can hold.

Lighting

Film definitely in daylight and pull back the curtains and blinds from the windows. It's important that as much natural light as possible enters the room.

First, this improves the video quality, second, rooms filmed in daylight look better, and third, the viewer gets an idea of how bright and light-filled the home is.

In darker rooms, make sure to turn on the lights.

Leave room doors open

This makes it easier to move the camera from room to room and the hallways are also better lit.

Make beds as inviting as possible

Fluff the pillows and spread your best daytime throw blanket on the bed. The bedroom is one of the most important rooms, so it really needs to look nice and cozy.

Of course, the buyer will later use their own bedding and other textiles, but if everything is neatly arranged, they can get a better idea of their new home.

Pay attention to video quality

Use the phone with the best camera available in your family for filming. Competition is fierce and the better quality your sales video is, the better.

Practice, practice, practice

Think through how you'll move through the rooms so the video tour flows smoothly and naturally without sudden changes of direction.

Keep your phone horizontal and as steady as possible. If possible, use a tripod.

Now take several test videos and watch them with a critical eye. If necessary, adjust the pace, lighting, etc.

Don't rush

Move slowly from room to room. The viewer wants to get an overview of everything.

Show each room from multiple angles

Start with the view that opens from the door and move on to the opposite wall. From there, move the camera across the entire room.

Show the view

If there's a very good view from one of the windows, show that too.

Pay attention to details

If your home has some obvious selling point that could positively influence the purchase decision, pause on it and show it calmly. It could be a beautiful lamp, a double sink, a fireplace, a lovely bathtub, motorized blinds... whatever it is.

Go outside

The buyer is not interested only in rooms. They also want to know what the house looks like on the outside and what the garden or yard is like. Be sure to film the balcony or terrace if they exist.

Bonus tip

If you feel comfortable in front of the camera, you can make an especially cool video. Introduce yourself at the beginning with your face and name and invite the viewer to join you on a house tour.

Whether you're a real estate agent or the owner, talk about what makes this home especially pleasant and draw attention to things that might not catch the eye at first glance.

Watch listings with video here>>

In putting this together, House Beautiful's article was helpful.