4 Things a Good Real Estate Agent Never Tells Their Clients

Real estate buyers and sellers usually want their agent to solve all their property-related concerns and tell them exactly what they want to hear. However, there are certain things that a good agent should never say to their clients.

"I will find you your dream home by that specific date"

No agent, no matter how good, can ever make this promise. No matter how much a client wants to move to a new home by Christmas or the start of school, no one can guarantee that their dream home will be found by that time. In doing so, you only give the client false hope and undermine your credibility. And who gets blamed afterwards? Of course the agent, because they promised!

"I am always available for you"

At the moment an agent says something like this, they probably don't consider the possibility that the client might want to discuss real estate matters with them on a Saturday morning at 5 AM, or they expect the agent to come to the property on a Sunday evening. Such a promise simply isn't realistic, and while it sounds very nice, it can later painfully backfire on the person making it.

There's another reason to avoid such a promise. In addition to the fact that clients may expect the agent to be available 24/7, this promise may not always be kept even during business hours, because a good agent also has other clients and other things to do.

Instead, you can agree that you both respect each other's working hours and you can promise to always call back as soon as possible.

"I will definitely sell your property at exactly that price you dream of"

You may think you know your area and its market well, but the truth is that no one ever knows for sure what price a deal will close at. Real estate transactions always come with surprises, and you can never promise anyone a specific price.

Instead, explain to the client what could affect the price and what unexpected situations you've encountered in your practice when you've been very confident about a certain price.

Listing a property at an initially too high price that meets the owners' expectations can actually do them a disservice, and the house or apartment may sell longer than expected. And it may end up selling well below the desired price level.

It's wise to offer clients a realistic price range at which it's possible to sell the property. Instead of making empty promises, client education and keeping them informed about the actual market situation always works best.

"I found you the ideal home"

You can't say this for two reasons. First, no matter how well you think you understand your client's wishes, you can't know 100% what they want. Second, a house or apartment is very rarely ideal; usually you have to make compromises on something.

Also read 6 sales tips for real estate agents HERE >>

In preparing this article, we used help from Maximum Real Estate Exposure and McKissock Learning.